Lessons and opportunities in the US market

The UK may be ahead of the curve in a range of important trends sweeping the US, reports Food from Britain North America, but UK manufacturers can still learn from a host of innovative marketing ideas adopted by food and drink manufacturers in the world’s largest economy.

The US has recently seen the emergence of trends already established in the UK, such as gluten free, allergy free, organic, natural, innovative packaging, charity and environmentally friendly concepts, creating huge opportunities for British food and drink manufacturers to sell value-added products into the market – a great advantage in a market where UK producers find it particularly hard to compete on price.

However, US food and drink producers are innovating in their turn, and British food and drink companies are well-advised to keep an eye on the market, says David Wilson, Managing Director of FFB North America. “Concepts such as 100 calorie packs are developed in the US market but remain unfamiliar in Britain. British producers can find a lot of new ideas in American retailers that would play well in their home markets.”

The Summer Fancy Food Show in New York on 29 June to 1 July 2008 is the leading high-end food show in the US, and is the best opportunity for British food and drink manufacturers to take advantage of their position at the forefront of trends shaking the US market. The Trade Development Visit which will run during the show will enable British visitors to explore the market and find new ideas as well as new openings.

For more information about FFB’s exhibition package, or to book space at the show, visit our Summer Fancy Food page or contact Dawn Sadler on dsadler@foodfrombritain.co.uk.

18 April 2008