Food from Britain supports regional food at Borough Market

Food from Britain (FFB), the market development network for British food and drink producers, will be strengthening its support of regional food and drink producers as it announces its involvement with the regional food group promotions at Borough Market, where it will be running a market place.

The promotions will be a special regional food celebration of the best quality produce from different regions across the country and will be taking place in the heart of Borough Market, London, on the following dates:

2007

• 1 – 3 November: East Midlands Fine Food
• 8 –10 November: Yorkshire and Humber
• 15 – 17 November: North West Fine Food
• 22 – 24 November: Taste of the West
• 29 November – 1 December: Heart of England Fine Foods
• 6 – 8 December: South East Food Partnership

2008

• 31 January – 2 February: Northumbria Larder
• 7 – 9 February: East Midlands Fine Food
• 14 – 16 February: Taste of the West
• 21 – 23 February: North west Fine Food
• 28 February – 1 March: Yorkshire and Humber
• 6 – 8 March: Heart of England Fine Foods
• 13 – 15 March: South East Food Partnership20 – 22 March: Taste of Anglia

At the market place, FFB will be showcasing 4 regional producers from a particular region each week with some 56 producers in total during the promotion period with mouth-watering products to sample and for sale. 

Producers taking part during the promotion period include Organic Smokehouse who produce innovative ingredients such as smoked butter and smoked salt from Shropshire, The Handmade Scotch Egg Company from Herefordshire who make delicious and exciting flavoured scotch eggs, Casson English Herbs with their dressings and jellies from Hampshire, Stonelink Farm with their range of Sloe products from East Sussex to name a few, highlighting the richness and diversity of today’s regional food and drink up and down the country.

Mary MacNeal, regional food consultant at Food from Britain said: “Our involvement with the regional food group promotions provides the ideal opportunity for us to demonstrate the superior quality and diversity of food and drink available in England to food lovers.  Borough Market provides a fantastic location for buyers and foodies, especially in the run up to Christmas. We are proud to be able to help increase awareness of the UK’s regional food and drink offerings by supporting the promotion as one of our Defra funded initiatives.”

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Notes to Editors 
Food from Britain, the market development network for British food and drink producers, has been commissioned by Defra to develop and implement a programme of support for the British regional food and drink sector.  It is being delivered in association with a network of regional food and drink groups, and encompasses trade development, consumer awareness and increasing producer competitiveness.

Visit www.regionalfoodanddrink.co.uk to source quality British regional food and drink.

01 November 2007