"The road less travelled": alternative routes to market

Securing listings with mainstream multiple retailers is not the only ticket to international sales success. Exclusive new research from FFB reveals alternative routes to market for British food and drink companies, which will inspire you to consider a different approach.

Visit our publications page to find our ‘Alternative Retail Channels’ report, which includes department stores, speciality stores, health food and organic stores and travel retail in seven markets. Our new ‘Premium Retail in Ireland’ report covers premium supermarkets, delis, farmers markets, convenience shops and foodservice outlets for speciality products. Finally, ‘The Global British Ex-Pat & Tourist Market’ provides a unique insight into the British ex-pat and tourist market for food and drink in key markets around the world.

You could also look at some of our case studies to see different ways in which we have helped British food and drink companies approach the market.

FFB The Netherlands has launched Daniel’s Chilled Foods’ range of fresh juices and smoothies in the Netherlands’ largest own-brand department store.

If you’d like to know more about how we might be able to help you enter a market on a road less-travelled, contact your FFB account manager or Jane Wakeling on jwakeling@foodfrombritain.co.uk.

04 July 2007