Food from Britain
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Market overview
A market with opportunities to sell to British ex-pats as well as increasingly adventurous Portuguese consumers.
Opportunities
- Private label in Portugal accounts for 13.4% in the food sector and for 13.2% in the drinks segment.
- Consumers are constantly presented with new food product choices, where trends are moving towards more novelties (including ethnic food) and specialities, more ‘natural’ and delicatessen foods and more prepared and ready to eat products favouring convenience. Consumers are also increasingly responding to high-quality foods in attractive packaging.
- Owing to previous restrictions on large store formats, the discount market has become highly competitive, driven by hard discounters.
Market background
- Population: 10.5 million (2007)
- GDP: £10,515 per head (2007)
- Unemployment rate: 7.98 % (2007)
- Inflation: 2.40% (2007)
- Consumer expenditure on food and non-alcoholic drinks: £1,202 per head (2007)
Trade environment
- Total food and drink imports to the market: £4.8 billion (2007)
- UK food and drink exports to the market: £137.8 million in 2007 (+7%)
- UK share of imports: approximately 2.4% (2007)
Top five retailers by Grocery Retail market share (2006)
| 1 | Modelo Continente | 15.4% |
| 2 | Jerónimo Martins | 10.3% |
| 3 | Intermarché | 8.5% |
| 4 | Carrefour | 8.2% |
| 5 | Auchan | 6.3% |