Market overview

The Nordic market offers many opportunities for UK exporters in private label. Find out more about the market here.

Opportunities

• Nordic’s private label is well developed and extensive opportunities exist for UK exporters. The competitive and consolidated market has contributed to the level of private label share.
• Good potential exists in the following product sectors: value-added products and convenience foods, organic and healthy offerings, innovative products which link convenience to the vegetarian alternative and ethnic food.

Market Background - Denmark

• Population: 5.4 million (2007)
• GDP: £28,567 per head (2007)
• Unemployment rate: 3.7% (2007)
• Inflation: 1.7% (2007)
• Consumer expenditure on food and non-alcoholic drinks: £1,498 per head (2007)

Market background - Finland

• Population: 5.2 million (2007) GDP: £23,196 per head (2007)
• Unemployment rate: 7.3% (2007)
• Inflation: 1.6% (2007)
• Consumer expenditure on food and non-alcoholic drinks: £1,374 per head (2007)

Market background - Norway

• Population: 4.6 million (2007)
• GDP: £41,871 per head (2007)
• Unemployment rate: 4.8% (2007)
• Inflation: 0.8% (2007)
• Consumer expenditure on food and non-alcoholic drinks: £1,946 per head (2007)

Market background - Sweden

• Population: 9 million (2007)
• GDP: £24,960 per head (2007)
• Unemployment rate: 5.6% (2007)
• Inflation: 2.2% (2007)
• Consumer expenditure on food and non-alcoholic drinks: £1,322 per head (2007)

Trade environment - Denmark

• Total food and drink imports to the market: £6.4 billion (2007)
• UK food and drink exports to the market: £169.9 million in 2007 (+1%)
• UK share of imports: approximately 3.7% (2007)

Trade environment - Finland

• Total food and drink imports to the market: £2.1 billion (2007)
• UK food and drink exports to the market: £51.1 million in 2007 (+6%)
• UK share of imports: approximately 2.7% (2007)

Trade environment - Norway

• Total food and drink imports to the market: £2.8 billion (2007)
• UK food and drink exports to the market: £93.9 million in 2007 (+11%)
• UK share of imports: approximately 4.1% (2007)

Trade Environment - Sweden

• Total food and drink imports to the market: £6 billion (2007)
• UK food and drink exports to the market: £164 million in 2007 (+15%)
• UK share of imports: approximately 3.1% (2007)

Top five retailers by Grocery Retail Market Share (2006)

Denmark

1	Dansk Supermarked	29.9%
2	Coop Danmark	24.7%
3	Reitangruppen	5.7%
4	Spar Danmark	5.4%
5	Aldi	3.3%

Finland

1	S Group	47.4%
2	Kesko Food Ltd	26.7%
3	Tradeka Ltd	9.7%
4	Spar Finland	3.4%
5	Lidl & Schwarz	1.8%

Norway

1	NorgesGruppen (Including Spar Norge)	31.0%
2	ICA Norge	14.8%
3	Coop Norge	12.5%
4	Reitangruppen	12.3%
5	Lidl & Schwarz	0.5%

Sweden

1	ICA	35.9%
2	Axfood	11.4%
3	Coop Sverige	10.5%
4	Bergendahls	1.9%
5	Lidl & Schwarz	1.3%

Source: IGD Datacentre, IGD estimates