Food from Britain
Our international network
Switzerland
FFB Germany works with British food and drink companies to identify opportunities in the Swiss market. There are a number of interesting openings for British companies.
Opportunities
- Switzerland is a “food” nation, i.e. the Swiss are interested in high quality food and various cuisines. They are also price conscious but the price level is generally higher than in Germany or Austria.
- In addition, tourism sales channels and upmarket niche sales channels offer good opportunities.
- Further to the sophisticated private label business, good potential exists in the following product categories: chilled food, health and wellbeing, organic, convenience, ethnic.
Market background (2007)
- Population: 7.6 million
- GDP: £ 27,720 per head
- Unemployment rate: 3.3%
- Consumer Price Inflation: 1.0%
- Grocery retail sales, net: £ 2,373 per head
Trade environment (2007)
- Total food and drink imports into the market: £ 5.3 billion
- UK food and drink exports to the market: £ 68 million (+ 2.1%)
- UK share of imports: approximately 1.5%
| 1. | Migros | 42.3% |
| 2. | Coop (CH) | 32.2% |
| 3. | Rewe Group | 2.9% |
| 4. | SPAR (Switzerland) | 2.2% |
| 5. | Aldi | 1.6% |