How we can help

FFB Germany provides UK exporters with a range of consultancy and marketing services, local food industry expertise and excellent trade contacts. We also help local buyers to source UK-produced food and drink.

Our office is the link for UK manufacturers to retail partners, distributors and the food industry in Germany, Austria and Switzerland. Beyond strategic consulting, our detailed knowledge of the markets enables us to act as your extended sales and marketing arm.

Consultancy

Our team of highly skilled consultants will assist you at any stage of the development of your German, Austrian or Swiss business. We advise, you decide. 

Pre launch

• Initial market assessment
• Market visit programme: store visits to major retailers
• Entry strategy: identifying target buyers
• Trade appointments: meetings with potential clients

Launch

• Development of a sales and marketing plan
• Coordination of technical and logistical issues

Account management

• Day-to-day assistance in the running of your German/Austrian/Swiss business
• ‘Eyes and ears’ market monitoring
• Legal and regulatory advice
• Financial analysis and reports
• Local staff recruitment

Market research

We offer a wide range of services, whether you are new to the market, or want an update on the latest developments and trends.

• Research tailored to meet your brief
• Evaluation of your product’s potential
• In-depth trade and consumer research

Partnering and acquisition

We work with clients who want to acquire companies or develop strategic alliances with partners.

• Importer/agent/buyer/distributor searches
• Commercial/industrial partnership search
• Identification of prime acquisition candidates
• Assistance with contract negotiation

Marketing and PR

We have the communications know-how, contacts and experience to help you build your brand.

• Trade marketing
• Direct marketing
• Advertising
• Themed UK promotions
• Public relations

Buyer services

We offer assistance to buyers in German/Austrian/Swiss looking to source UK food and drink. Our excellent contacts with UK suppliers enable us to quickly research the market and advise you on suitable trading partners.

• Connecting buyers in Germany/Austria/Switzerland with UK companies who can provide new products to suit consumer tastes and habits, and meet retailing requirements
• Inward missions: buyer trips to the UK to meet manufacturers and retailers in specific sectors, and see first-hand the developments in UK food and drink

To find out how to access these FFB services in Germany, Austria and Switzerland contact Richard Sainter at clientdevelopment@foodfrombritain.com or call 020 7468 8586, or, if your enquiry is specific to Germany/Austria/Switzerland, contact the office directly.