How we can help

FFB France provides UK exporters with a range of consultancy and marketing services, local food industry expertise and excellent trade contacts. We also help local buyers to source UK-produced food and drink.

Our mission is to offer UK food and drink exporters real operational assistance in their marketing and commercial development. We are a bilingual team of food and drink specialists dedicated to growing your business in France.

Consultancy

Our team of highly skilled consultants will assist you at any stage of the development of your French business. We advise, you decide. 

Pre launch

• Initial market assessment
• Market visit programme: store visits to major retailers
• Entry strategy: identifying target buyers
• Trade appointments: meetings with potential clients

Launch

• Development of a sales and marketing plan
• Coordination of technical and logistical issues

Account management

• Day-to-day assistance in the running of your French business
• ‘Eyes and ears’ market monitoring
• Legal and regulatory advice
• Financial analysis and reports
• Local staff recruitment

Market research

We offer a wide range of services, whether you are new to the market, or want an update on the latest developments and trends.

• Research tailored to meet your brief
• Evaluation of your product’s potential
• In-depth trade and consumer research

Partnering and acquisition

We work with clients who want to acquire companies or develop strategic alliances with partners.

• Importer/agent/buyer/distributor searches
• Commercial/industrial partnership search
• Identification of prime acquisition candidates
• Assistance with contract negotiation

Marketing and PR

We have the communications know-how, contacts and experience to help you build your brand.

• Trade marketing
• Direct marketing
• Advertising
• Themed UK promotions
• Public relations

Buyer services

We offer assistance to buyers in France looking to source UK food and drink. Our excellent contacts with UK suppliers enable us to quickly research the market and advise you on suitable trading partners.

• Connecting buyers in France with UK companies who can provide new products to suit French consumer tastes and habits, and meet French retailing requirements
• Inward missions: buyer trips to the UK to meet manufacturers and retailers in specific sectors, and see first-hand the developments in UK food and drink

To find out how to access these FFB services in France, contact Richard Sainter at clientdevelopment@foodfrombritain.com or call 020 7468 8586, or, if your enquiry is specific to France, contact the office directly.