Poland

Polish consumers are getting a taste for British products. The market can only grow as Poles return to Poland with tastes acquired in the UK.

Market Overview - Poland

Market background

• Population: 38.5 million (2007)
• GDP: £5,498 per head (2007)
• Unemployment rate: 10.7% (2007)
• Inflation: 2.5% (2007) 
• Consumer expenditure on food and non-alcoholic drinks: £687 per head (2007)

Trade environment

• Total food and drink imports to the market: £5.2 billion (2007)
• UK food and drink exports to the market: £92.5 million in 2007 (+21%)
• UK share of imports: approximately 2.4% (2007)

Retail environment

Top retailers by Grocery Retail market share - Poland (2006)

1	Spolem	5.3%
2	Jerónimo Martins	5.0%
3	Tesco	4.6%
4	Auchan	4.2%
5	Lidl & Schwarz	3.7%

Source: IGD Datacentre, IGD estimates