Hungary

The fast-developing Hungarian market has huge potential for British exporters.

Market background

• Population: 10.1 million (2007)
• GDP: £6,874 per head (2007)
• Unemployment rate: 7.8% (2007)
• Inflation: 7.9% (2007)
• Consumer expenditure on food and non-alcoholic drinks: £753 per head (2007)

Trade environment

• Total food and drink imports to the market: £2.1 billion (2007)
• UK food and drink exports to the market: £28 million in 2007 (+22%)
• UK share of imports: approximately 1.8% (2007)

Retail environment

Top retailers by Grocery Retail market share - Hungary (2006)

1	Tesco	16.1%
2	CBA	12.2%
3	Coop Hungary	11.5%
4	Real Hungaria RT	10.0%
5	Cora-Louis Delhaize	8.8%

Source: IGD Datacentre, IGD estimates