How we can help

Our development markets team provides a wide range of services in Central Europe from our London head office.

In Central Europe, FFB’s focus is on Poland, Hungary and the Czech Republic. These markets acceded to the European Union in May 2004. As the retail markets modernise and consumers’ levels of disposable income rise, these markets are becoming increasingly interesting for UK food and drink companies.

Consultancy

Our team of highly skilled consultants will assist you at any stage of the development of your Central Europe business. We advise, you decide. 

Pre launch

• Initial market assessment
• Market visit programme: store visits to major retailers
• Entry strategy: identifying target buyers
• Trade appointments: meetings with potential clients

Launch

• Development of a sales and marketing plan

Account management

• ‘Eyes and ears’ market monitoring
• Legal and regulatory advice
• Financial analysis and reports

Market research

We offer a wide range of services, whether you are new to the market, or want an update on the latest developments and trends.

• Research tailored to meet your brief
• Evaluation of your product’s potential
• In-depth trade and consumer research

Partnering and acquisition

We work with clients who want to acquire companies or develop strategic alliances with partners.

• Importer/agent/buyer/distributor searches
• Commercial/industrial partnership search
• Identification of prime acquisition candidates
• Assistance with contract negotiation

Marketing and PR

We have the communications know-how, contacts and experience to help you build your brand.

• Trade marketing
• Direct marketing
• Advertising
• Themed UK promotions
• Public relations

Buyer services

We offer assistance to buyers in Central Europe looking to source UK food and drink. Our excellent contacts with UK suppliers enable us to quickly research the market and advise you on suitable trading partners.

• Connecting buyers in Central Europe with UK companies who can provide new products to suit consumer tastes and habits, and meet retailing requirements
• Inward missions: buyer trips to the UK to meet manufacturers and retailers in specific sectors, and see first-hand the developments in UK food and drink

To find out how to access these FFB services in Central Europe, contact Richard Sainter at clientdevelopment@foodfrombritain.com or call 020 7468 8586, or, if your enquiry is specific to Central Europe, contact the office directly.