Market Overview

Opportunities

A broad range of categories have export potential.

• The Central European markets appeal to experienced exporters looking to expand upon consolidated EU markets. Companies need a long-term strategic approach backed by significant marketing support.
• Across Central Europe, the market share of private label goods is increasing. Trust and acceptance of these products is growing as the quality of products has improved. Most retailers have own label ranges, and ambitious plans to develop these ranges.
• Poland has the fastest growing private label market in the world - products started to appear 5-6 years ago; today their market share stands at almost 10%.