Market Overview

Here we have provided information about the markets in Japan, Hong Kong, Singapore, Malaysia, Thailand and Australia. You can find out more detailed information about our work in China and Hong Kong using the tabs on the left.

• In general, high quality, innovative products are in demand, as are healthy foods and convenience products.  In many Asia Pacific markets with a gift-giving culture, imported products can always be positioned as being suitable as gifts.
• Private label is most widely available in markets where European retailers are present.  Domestic retailers in Hong Kong, Singapore and Australia have been increasing their private label presence, however, in comparison with the UK, it is still low. Private label in Australia, for example, has a 12% market share.