Sweets Middle East

Date:  18-20 November 2007

Location:  Dubai, UAE

FFB contact:  Estelle Challe

As a new satellite show of ISM (the world's largest confectionery show) Sweets Middle East will premier in Dubai this November.

The Middle East and North Africa region is currently one of the world's booming economies. With UK confectionery exports to the region worth over £12m, it is becoming an increasingly important export market. The rapidly growing young population and the ever-increasing number of ex-pats makes the region one of the top destinations for food and drink, with 80% of food sold in retail outlets being imported.

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