About the show

ISM - Cologne, 1 – 4 February 2009

ISM is the largest and most important sweets and biscuits fair in the world.  Each year the international sector meets to introduce, discover and discuss the latest trends, the newest products and the most up-to-dates perspectives.

The British pavilion is one of the strongest national groups at the show with around 60 companies exhibiting as part of the pavilion each year.  Established exporters, small new producers and companies looking to build their UK business all exhibit at the show.

Why Exhibit?

• 34,000 visitors from 150 countries
• Very high satisfaction rating with exhibitors
• 60% trade visitors from outside Germany – a truly international show
• Meet with existing customers and find new ones
• Launch new or seasonal products at ISM
• Benefit from the contacts of established British exporters in the British pavilion